Chanthupottu (2005) : A Controversy

                            Chanthupottu is a Malayalam movie directed by Lal Jose and released in 2005 . It tells the story of Radhakrishn...

Jul 6, 2020

Day 4 : 100 Days Digital Mastery Challenge Review

ADM's 100 Days Challenge Review

Date : 5th July 2020

Review of Day #4

Everyday I have been trying to keep you peopleupdated with Shan's ADM digital Mastery challenge. It was a long day for me with a lot of personal engagements myself. Reached home just in time to attend the session. The program has started to becone a routine for me.

I attended the session and went to sleep then and there. I thoughtI would take a pass on this session. When I Woke up in the morning and once when I went through the notes I wrote (even while dozzing off), I thought I will share it with you. The things he talked about in the session would be really helpful to people who had started thinking about starting with affiliate marketing.

Once you go through the takeaways of the session you will know why.

The interest invoked by him in people about the possibilities and opportunities that lie in affiliate marketing was reflected in the number of questions and doubts mentees had about the topic. In the session, he covered almost 300+ questions the mentees asked after the affiliate marketing class on day THREE. It was a nice move to incorporate all the mentees' doubts and clarifying it over the class.

So lets get on with the topics covered

How much are the Affiliate commissions?

Most websites ask for a sign up to disclose the commissions as in flipkart, amazon etc. Amazon usually deals with around 10 percent commissions.

Product based affiliate programs

Eg. 

Fashion affiliate programs like H & M gives 7.4 percent commission with 10 days cookies time

Beauty and Makeup affiliate programs as in Sephora gives 5-10 percent with 24 hours cookies time.

Gaming affiliate programs are a good niche to look into.

Music affiliate programs give around 65 to even 70 percent commissions.

What is the guarantee that these companies pay affiliate commissions?

Mr. Shan did give a brief talk about the credibility of some sites. My takeaway from that would be, LOOK at Mr. Shan.

How to find a good affiliate program?

Strategy 6/100

1. Go to google

2. Search with following search words

  • Niche + affiliate program
  • Niche Products + affiliate program
  • Keyword + affiliate program
  • Keyword + affiliate product
  • Product name + affiliate

TIP : Use Quotation marks “” to get exact match for search terminology.

How to find CPA, CPL, CPM, CPS, CPV, CPC etc. ?

Search words to use are

Your niche+ CPA, CPL, CPM, CPS, CPV, CPC

Product name + CPA, CPL, CPM, CPS, CPV, CPC

Your brand + CPA, CPL, CPM, CPS, CPV, CPC

How to find affiliate program or affiliate network?

There are TWO choices for affiliate marketing :

  • Affiliate Directly with the individual company
  • Affiliate with Affiliate networks

ADM digital mastery recommends to Mix and Match both the methods.

Some popular affiliate sites are,

  • Amazon associates
  • Commission junction
  • Clickbank provides you with a wide range of downloadable products
  • E – junkie also has downloadable products giving even 100 percent commissions in many products

15 Golden Rules (Strategy 7/100)

  • Focus on keywords people search for and not on the keywords you ‘think’ people search for. Keyword research is important.
  • Research for the best affiliate program options
  • Don’t pick just any niche
  • Take baby steps
  • Make your website SEO friendly
  • Be honest with your audience
  • Learn about the products you are promoting
  • Make your content worth reading
  • Start blogging
  • Make a plan. Do not have just an idea in your head. Create a well-defined plan document.
  • Assess your results frequently and periodically. Some strategies fail and some strategies work. Keep a track of it to enhance your efficiency.
  • Love what you do. Keep up the spirits.
  • Use tools to increase traffic and leads
  • Know your product and know your audience
  • Build a team for yourself whether it be professionals, friends or relatives

What happens if I fail?

Strategy 8 : Do not fall back. Fall forward

Every businesses has a risk of losing. Before starting a business we got to have a backup plan or preferably an exit plan. In the worst case scenario just to minimise your losses. In case of affiliate marketing, we can not just minimise the loss but even profit from it.

What is Website flipping?

As mentioned in 3rd session of ADM's Digital Mastery Challenge, for Affiliate marketing, the best exit plan to have would be, Website flipping. Website flipping is basically the process of buying a website, working on it, improving it and finally selling it for a better price.

Website flipping is basically building, improving, improvising and working on a website and selling it for a better price. It is basically Digital real estate.

How to flip my website?

  • Understand what makes your site valuable
  • Revenue is important
  • Business processes and systems
  • Customer retention
  • Brand loyalty of customers increases the value by almost 20 times
  • Record keeping

Platforms available for website flipping :

  • Empireflipper - Last year alone there has been  a 92 percent website sale success in Empireflipper with 5 million+ dollar sales.
  • Flippa
  • Feinternational
Looking at the statistics from these sites we can sell websites at around 25-40 times the revenue it has per month.

What u should prepare for sale?

  • Prepare an audit of all your site processes
  • Check that records are up to date
  • Plan your sale at least one year before
  • Choose your niche
  • Domain name
  • Web hosting
  • Design
  • Go for advertising as in google adsense
  • Rich content
  • SEO
  • More traffic means more selling potential
  • Auction or find buyers and maximize your value
  • Transfer domain

Questions on strategy 5 i.e AOBB (Automated Online Business Bundle)

 Mentees worries on doing everything by themselves and implementing different strategies like SEO, marketing strategies etc. was answered by assuring that it will all be explained during the 100 days challenge. 

Some other questions he answered were,

  •  What is funnel tracker and how does it work??
  • Form where can we know cookies period?
  • What is landing page?
  • What is basket size vs revenue?
  •  How are we going to implement the affiliate marketing who has no blog or website in 100 days and start working?
  • Do we get training from AOBB.?
  • When will ADM implement AOBB

 

As you saw here, this session was based on a lot of 'how to' questions that would really help us in researching, selecting, improvising, and implementing different strategies that were introduced to us over the past sessions and even for upcoming sessions.

The challenge has started keeping up to the promise of bringing up even ordinary homemakers and housewives who might have no experience in the online world and who doesnt know how researching and searching online works. One of the catchy phrases I saw about the programme was She Commerce. I hope the company lives up to the idea of enabling the housewives and women at homes busy with their chores and not able to go for a full time job, to have themselves the knowledge to build their own businesses working from home. Let's find out ourselves. Attend the 100 days program.

Stay tuned people.........

Will keep you updated........


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