Day 5 : 100 Days Digital Mastery Challenge Review

ADM's 100 Days Challenge Review

Date : 6th July 2020

Review of Day #5

After Day session in which he addressed mentees’ queries on Affiliate marketing, which was a brilliant session in many ways, Mr. Shan has a lot to live up to.

From Day 1 of the 100 days digital mastery challenge a question revolving in every peoples mind would have been, how do we choose a niche or what is a niche. Whenever Mr. Shan talks about Onlne marketing or creating a website, he never forgets to talk about the importance of choosing the right niche. As for me, I tried searching in Google about what is a niche and stuff. But I was still not much clear about how do we choose a niche and based on what factors. Since siche selection seemed an important decision, I did not want to rush on with it brfore Mr. Shan’s class on it to have a better perspective on the same. So, in a way, this is one of those sessions we have been waiting for.

He also talked briefly about Google SEO 101 tricks. Well, that was just too much to take in. I hope he elaborates on the topic in the coming days.

 

 

NICHE

Strategy 2

Choose your ‘right niche’ based on passion, interest, knowledge future plan etc.

Combine Strategy 1 and 2.

Choosing your Niche is Important

Most successful people started with right niche.

With limited resources or even with big resources, right niche is important.

More products is not necessary. Niche relevant Niche would be perfect.

One among the most important steps.

DO NOT COMPROMISE ON CHOOSING NICHE

Choosing ur niche is like IDENFIFYING YOUR MARKET

It refers to subset of big arket, focusing on particular type of product.

Small segment of big market

demographics and psychographics

The secret to success in niche market is it is not about you, it is about customers.

Two things – niche and usp

Advantages

Niche marketers can easily supersede the small segment target and dominate them

Small market- expertise – good relation with vendors, manufacturers, key customers, social media campaigns,

Very stable to recession. Regular customers

We have advantage over big markets

Focus on one thing and don’t waste time

Niche owners have a higher margin

Considered as expert in that niche

There should be demand for product or service

Supply to fulfill demand

The solution is not currently

Digital products

Passion, skill, exp, knowledge, hobby

Eg.

Hyderabadi pearls

Badminton

With constant evolutions in tech., new niche markets are created.

 

Who needs product?

Where are they located?

Why should the customers choose us over competitors.

Developing ur niche market

Customers age, gender, ethnicity

Offline and online comparison.

USP –Unique selling proposition.

US inc web sales.

Sets ur business apart ftom others.

Test ur USP.

 

NICHE examples

Stringdin.com

Connect with offline teams

Dressplusworld.com

Shoenick.com

It is important to have niche for SEO friendly.

Islamic Automobile accessories.

Software and scrips

Islamic games

Teenage wear

Smart ring

Steps to finding a unique niche for ur online business.

STEP 1 Passion

What sur passion?

2. Interest and hobbies

Eg reading

3. Experience and knowledge

Eg. Finane ad accounting

4. strength and skills.

Eg. Public speaking skils

5. Overall life goals and ambitions.

Eg. Textile industry

Your personal life goals will dictate the type of business u decide to start.

 

GUIDING QUESTIONS

How much time do u want to spend with your family o partner.

What role does money have in ur life?

What income needed to achieve ur ideal lifestyle

 

6. look at ur problems and challenges (health, life, relationships, money)

PROBLEMS

What prolbems do u face

Online research

8. Amazon and Alibaba research. Ebay

9. Clickbank……..digital inline retailer

Affiliate networks

Go to webflippers

Classifieds

16. Watching shopping channels like QVC.

17. Walmart

18. Social media groups

A list of niche business ideas

First step . make a website

Weight los niche businesss idea.

How to lose weight for men and women eaparate.

Cooking recipes

Low carbo diest

Weight loss applications and softwares

Books, cds, videos

 

 

After niche selection

Log tail keywords

Kashmiri apple home delivey in qtar.

Think of these as sentences that get typed into google.

Bounce rate…u don’t want unwanted keywords to degrade ur raniking.

Keywords based on length………short medium long

Recommended 30k to 100k.

Why not greater than 100k – cos large companies.

Y not less than 30k….

SEO 101…….CRO……….

Google nd other search ngines

SEO…google 200 fctors

His insight to

Find what cstomrs wuld search.

Research on it.

Donot fall in love without research.

 

In conclusion, he covered a topic, which might be the most important topic to start with in case of online marketing, eloquently and elaborately. His concepts were clear throughout the session and he gave a touch of his own experience on the topic, which made it even more interesting and insightful. Step by step breakdown of how to and introducing us to 150 different niche ideas did help in having a wide range of thought process about it.

Well, it is the time to start brainstorming with your ideas people. You now know the aspects you got to think before getting into the online business.

Work on your ideas. Research on it. Take your time and decide for yourself. And importantly, do not outsource this step.