ADM's 100 Days Challenge Review
Date : 6th July 2020
Review of Day #5
After Day session in which he addressed mentees’ queries on Affiliate marketing, which was a brilliant session in many ways, Mr. Shan has a lot to live up to.
From Day 1 of the 100 days digital mastery challenge a
question revolving in every peoples mind would have been, how do we choose a
niche or what is a niche. Whenever Mr. Shan talks about Onlne marketing or
creating a website, he never forgets to talk about the importance of choosing
the right niche. As for me, I tried searching in Google about what is a niche
and stuff. But I was still not much clear about how do we choose a niche and
based on what factors. Since siche selection seemed an important decision, I
did not want to rush on with it brfore Mr. Shan’s class on it to have a better
perspective on the same. So, in a way, this is one of those sessions we have
been waiting for.
He also talked briefly about Google SEO 101 tricks. Well,
that was just too much to take in. I hope he elaborates on the topic in the
coming days.
NICHE
Strategy 2
Choose your ‘right niche’ based on passion, interest,
knowledge future plan etc.
Combine Strategy 1 and 2.
Choosing your Niche
is Important
Most successful people started with right niche.
With limited resources or even with big resources, right
niche is important.
More products is not necessary. Niche relevant Niche would
be perfect.
One among the most important steps.
DO NOT COMPROMISE ON CHOOSING NICHE
Choosing ur niche is
like IDENFIFYING YOUR MARKET
It refers to subset of big arket, focusing on particular
type of product.
Small segment of big market
demographics and psychographics
The secret to success in niche market is it is not about
you, it is about customers.
Two things – niche
and usp
Advantages
Niche marketers can easily supersede the small segment
target and dominate them
Small market- expertise – good relation with vendors,
manufacturers, key customers, social media campaigns,
Very stable to recession. Regular customers
We have advantage over big markets
Focus on one thing and don’t waste time
Niche owners have a higher margin
Considered as expert in that niche
There should be demand for product or service
Supply to fulfill demand
The solution is not currently
Digital products
Passion, skill, exp, knowledge, hobby
Eg.
Hyderabadi pearls
Badminton
With constant
evolutions in tech., new niche markets are created.
Who needs product?
Where are they located?
Why should the customers choose us over competitors.
Developing ur niche market
Customers age, gender, ethnicity
Offline and online
comparison.
USP –Unique selling proposition.
US inc web sales.
Sets ur business apart ftom others.
Test ur USP.
NICHE examples
Stringdin.com
Connect with offline teams
Dressplusworld.com
Shoenick.com
It is important to have niche for SEO friendly.
Islamic Automobile accessories.
Software and scrips
Islamic games
Teenage wear
Smart ring
Steps to finding a
unique niche for ur online business.
STEP 1 Passion
What sur passion?
2. Interest and hobbies
Eg reading
3. Experience and knowledge
Eg. Finane ad accounting
4. strength and skills.
Eg. Public speaking skils
5. Overall life goals and ambitions.
Eg. Textile industry
Your personal life goals will dictate the type of business u
decide to start.
GUIDING QUESTIONS
How much time do u want to spend with your family o partner.
What role does money have in ur life?
What income needed to achieve ur ideal lifestyle
6. look at ur problems and challenges (health, life,
relationships, money)
PROBLEMS
What prolbems do u face
Online research
8. Amazon and Alibaba research. Ebay
9. Clickbank……..digital inline retailer
Affiliate networks
Go to webflippers
Classifieds
16. Watching shopping channels like QVC.
17. Walmart
18. Social media groups
A list of niche business ideas
First step . make a website
Weight los niche businesss idea.
How to lose weight for men and women eaparate.
Cooking recipes
Low carbo diest
Weight loss applications and softwares
Books, cds, videos
After niche selection
Log tail keywords
Kashmiri apple home delivey in qtar.
Think of these as sentences that get typed into google.
Bounce rate…u don’t want unwanted keywords to degrade ur
raniking.
Keywords based on length………short medium long
Recommended 30k to 100k.
Why not greater than 100k – cos large companies.
Y not less than 30k….
SEO 101…….CRO……….
Google nd other search ngines
SEO…google 200 fctors
His insight to
Find what cstomrs wuld search.
Research on it.
Donot fall in love without research.
In conclusion, he
covered a topic, which might be the most important topic to start with in case
of online marketing, eloquently and elaborately. His concepts were clear
throughout the session and he gave a touch of his own experience on the topic,
which made it even more interesting and insightful. Step by step breakdown of
how to and introducing us to 150 different niche ideas did help in having a
wide range of thought process about it.
Well, it is the time to start brainstorming with your ideas
people. You now know the aspects you got to think before getting into the
online business.
Work on your ideas. Research on it. Take your time and
decide for yourself. And importantly, do not outsource this step.