Day 5 : 100 Days Digital Mastery Challenge Review

ADM's 100 Days Challenge Review

Date : 6th July 2020

Review of Day #5

After Day session in which he addressed mentees’ queries on Affiliate marketing, which was a brilliant session in many ways, Mr. Shan has a lot to live up to.

From Day 1 of the 100 days digital mastery challenge a question revolving in every peoples mind would have been, how do we choose a niche or what is a niche. Whenever Mr. Shan talks about Onlne marketing or creating a website, he never forgets to talk about the importance of choosing the right niche. As for me, I tried searching in Google about what is a niche and stuff. But I was still not much clear about how do we choose a niche and based on what factors. Since siche selection seemed an important decision, I did not want to rush on with it brfore Mr. Shan’s class on it to have a better perspective on the same. So, in a way, this is one of those sessions we have been waiting for.

He also talked briefly about Google SEO 101 tricks. Well, that was just too much to take in. I hope he elaborates on the topic in the coming days.

 

 

NICHE

Strategy 2

Choose your ‘right niche’ based on passion, interest, knowledge future plan etc.

Combine Strategy 1 and 2.

Choosing your Niche is Important

Most successful people started with right niche.

With limited resources or even with big resources, right niche is important.

More products is not necessary. Niche relevant Niche would be perfect.

One among the most important steps.

DO NOT COMPROMISE ON CHOOSING NICHE

Choosing ur niche is like IDENFIFYING YOUR MARKET

It refers to subset of big arket, focusing on particular type of product.

Small segment of big market

demographics and psychographics

The secret to success in niche market is it is not about you, it is about customers.

Two things – niche and usp

Advantages

Niche marketers can easily supersede the small segment target and dominate them

Small market- expertise – good relation with vendors, manufacturers, key customers, social media campaigns,

Very stable to recession. Regular customers

We have advantage over big markets

Focus on one thing and don’t waste time

Niche owners have a higher margin

Considered as expert in that niche

There should be demand for product or service

Supply to fulfill demand

The solution is not currently

Digital products

Passion, skill, exp, knowledge, hobby

Eg.

Hyderabadi pearls

Badminton

With constant evolutions in tech., new niche markets are created.

 

Who needs product?

Where are they located?

Why should the customers choose us over competitors.

Developing ur niche market

Customers age, gender, ethnicity

Offline and online comparison.

USP –Unique selling proposition.

US inc web sales.

Sets ur business apart ftom others.

Test ur USP.

 

NICHE examples

Stringdin.com

Connect with offline teams

Dressplusworld.com

Shoenick.com

It is important to have niche for SEO friendly.

Islamic Automobile accessories.

Software and scrips

Islamic games

Teenage wear

Smart ring

Steps to finding a unique niche for ur online business.

STEP 1 Passion

What sur passion?

2. Interest and hobbies

Eg reading

3. Experience and knowledge

Eg. Finane ad accounting

4. strength and skills.

Eg. Public speaking skils

5. Overall life goals and ambitions.

Eg. Textile industry

Your personal life goals will dictate the type of business u decide to start.

 

GUIDING QUESTIONS

How much time do u want to spend with your family o partner.

What role does money have in ur life?

What income needed to achieve ur ideal lifestyle

 

6. look at ur problems and challenges (health, life, relationships, money)

PROBLEMS

What prolbems do u face

Online research

8. Amazon and Alibaba research. Ebay

9. Clickbank……..digital inline retailer

Affiliate networks

Go to webflippers

Classifieds

16. Watching shopping channels like QVC.

17. Walmart

18. Social media groups

A list of niche business ideas

First step . make a website

Weight los niche businesss idea.

How to lose weight for men and women eaparate.

Cooking recipes

Low carbo diest

Weight loss applications and softwares

Books, cds, videos

 

 

After niche selection

Log tail keywords

Kashmiri apple home delivey in qtar.

Think of these as sentences that get typed into google.

Bounce rate…u don’t want unwanted keywords to degrade ur raniking.

Keywords based on length………short medium long

Recommended 30k to 100k.

Why not greater than 100k – cos large companies.

Y not less than 30k….

SEO 101…….CRO……….

Google nd other search ngines

SEO…google 200 fctors

His insight to

Find what cstomrs wuld search.

Research on it.

Donot fall in love without research.

 

In conclusion, he covered a topic, which might be the most important topic to start with in case of online marketing, eloquently and elaborately. His concepts were clear throughout the session and he gave a touch of his own experience on the topic, which made it even more interesting and insightful. Step by step breakdown of how to and introducing us to 150 different niche ideas did help in having a wide range of thought process about it.

Well, it is the time to start brainstorming with your ideas people. You now know the aspects you got to think before getting into the online business.

Work on your ideas. Research on it. Take your time and decide for yourself. And importantly, do not outsource this step.

Day 4 : 100 Days Digital Mastery Challenge Review

ADM's 100 Days Challenge Review

Date : 5th July 2020

Review of Day #4

Everyday I have been trying to keep you peopleupdated with Shan's ADM digital Mastery challenge. It was a long day for me with a lot of personal engagements myself. Reached home just in time to attend the session. The program has started to becone a routine for me.

I attended the session and went to sleep then and there. I thoughtI would take a pass on this session. When I Woke up in the morning and once when I went through the notes I wrote (even while dozzing off), I thought I will share it with you. The things he talked about in the session would be really helpful to people who had started thinking about starting with affiliate marketing.

Once you go through the takeaways of the session you will know why.

The interest invoked by him in people about the possibilities and opportunities that lie in affiliate marketing was reflected in the number of questions and doubts mentees had about the topic. In the session, he covered almost 300+ questions the mentees asked after the affiliate marketing class on day THREE. It was a nice move to incorporate all the mentees' doubts and clarifying it over the class.

So lets get on with the topics covered

How much are the Affiliate commissions?

Most websites ask for a sign up to disclose the commissions as in flipkart, amazon etc. Amazon usually deals with around 10 percent commissions.

Product based affiliate programs

Eg. 

Fashion affiliate programs like H & M gives 7.4 percent commission with 10 days cookies time

Beauty and Makeup affiliate programs as in Sephora gives 5-10 percent with 24 hours cookies time.

Gaming affiliate programs are a good niche to look into.

Music affiliate programs give around 65 to even 70 percent commissions.

What is the guarantee that these companies pay affiliate commissions?

Mr. Shan did give a brief talk about the credibility of some sites. My takeaway from that would be, LOOK at Mr. Shan.

How to find a good affiliate program?

Strategy 6/100

1. Go to google

2. Search with following search words

• Niche + affiliate program
• Niche Products + affiliate program
• Keyword + affiliate program
• Keyword + affiliate product
• Product name + affiliate

TIP : Use Quotation marks “” to get exact match for search terminology.

How to find CPA, CPL, CPM, CPS, CPV, CPC etc. ?

Search words to use are

Your niche+ CPA, CPL, CPM, CPS, CPV, CPC

Product name + CPA, CPL, CPM, CPS, CPV, CPC

Your brand + CPA, CPL, CPM, CPS, CPV, CPC

How to find affiliate program or affiliate network?

There are TWO choices for affiliate marketing :

• Affiliate Directly with the individual company
• Affiliate with Affiliate networks

ADM digital mastery recommends to Mix and Match both the methods.

Some popular affiliate sites are,

• Amazon associates
• Commission junction
• Clickbank provides you with a wide range of downloadable products
• E – junkie also has downloadable products giving even 100 percent commissions in many products

15 Golden Rules (Strategy 7/100)

• Focus on keywords people search for and not on the keywords you ‘think’ people search for. Keyword research is important.
• Research for the best affiliate program options
• Don’t pick just any niche
• Take baby steps
• Make your website SEO friendly
• Be honest with your audience
• Learn about the products you are promoting
• Make your content worth reading
• Start blogging
• Make a plan. Do not have just an idea in your head. Create a well-defined plan document.
• Assess your results frequently and periodically. Some strategies fail and some strategies work. Keep a track of it to enhance your efficiency.
• Love what you do. Keep up the spirits.
• Use tools to increase traffic and leads
• Know your product and know your audience
• Build a team for yourself whether it be professionals, friends or relatives

What happens if I fail?

Strategy 8 : Do not fall back. Fall forward

Every businesses has a risk of losing. Before starting a business we got to have a backup plan or preferably an exit plan. In the worst case scenario just to minimise your losses. In case of affiliate marketing, we can not just minimise the loss but even profit from it.

What is Website flipping?

As mentioned in 3rd session of ADM's Digital Mastery Challenge, for Affiliate marketing, the best exit plan to have would be, Website flipping. Website flipping is basically the process of buying a website, working on it, improving it and finally selling it for a better price.

Website flipping is basically building, improving, improvising and working on a website and selling it for a better price. It is basically Digital real estate.

How to flip my website?

• Understand what makes your site valuable
• Revenue is important
• Business processes and systems
• Customer retention
• Brand loyalty of customers increases the value by almost 20 times
• Record keeping

Platforms available for website flipping :

• Empireflipper - Last year alone there has been  a 92 percent website sale success in Empireflipper with 5 million+ dollar sales.
• Flippa
• Feinternational

Looking at the statistics from these sites we can sell websites at around 25-40 times the revenue it has per month.

What u should prepare for sale?

• Prepare an audit of all your site processes
• Check that records are up to date
• Plan your sale at least one year before
• Choose your niche
• Domain name
• Web hosting
• Design
• Go for advertising as in google adsense
• Rich content
• SEO
• More traffic means more selling potential
• Auction or find buyers and maximize your value
• Transfer domain

Questions on strategy 5 i.e AOBB (Automated Online Business Bundle)

 Mentees worries on doing everything by themselves and implementing different strategies like SEO, marketing strategies etc. was answered by assuring that it will all be explained during the 100 days challenge. 

Some other questions he answered were,

•  What is funnel tracker and how does it work??
• Form where can we know cookies period?
• What is landing page?
• What is basket size vs revenue?
•  How are we going to implement the affiliate marketing who has no blog or website in 100 days and start working?
• Do we get training from AOBB.?
• When will ADM implement AOBB

 

As you saw here, this session was based on a lot of 'how to' questions that would really help us in researching, selecting, improvising, and implementing different strategies that were introduced to us over the past sessions and even for upcoming sessions.

The challenge has started keeping up to the promise of bringing up even ordinary homemakers and housewives who might have no experience in the online world and who doesnt know how researching and searching online works. One of the catchy phrases I saw about the programme was She Commerce. I hope the company lives up to the idea of enabling the housewives and women at homes busy with their chores and not able to go for a full time job, to have themselves the knowledge to build their own businesses working from home. Let's find out ourselves. Attend the 100 days program.

Stay tuned people.........

Will keep you updated........